Blog posts related to Marketing

How To Build A High Performance Lead Generation Website

DesignCrowd - Monday, March 27, 2017

We've identified five major categories of characteristics that powerful lead generation websites all seem to have in common - usability, mobile design, SEO, copywriting and conversion. Read more

How To Ensure Your Brand Has A Personality

Jessica Walrack - Monday, February 13, 2017

Brand personality is all about the personification of your brand. Simply put, it is the process of assigning human personality characteristics to your brand in order to differentiate it from the rest of the competition. Read more

How to Develop A Unique And Consistent Brand Voice

Anja Skrba - Monday, February 6, 2017

Good branding strategy achieves what's most important - creating a bond with customers by establishing values that they can share with a brand in question. But how does one achieve this? Well, here are some proven tips that can help you develop a unique and consistent brand voice. Read more

Ideas On Where To Use Your Brand New Logo Design

Jessica Walrack - Tuesday, January 31, 2017

Your logo should be present in as many places as possible in order to maximize your exposure and improve brand recall. By focusing on consistency and regularity, people will soon know your business by your logo alone. Read more

How Color Theory Impacts Emotion In Design And Marketing

Eric Sachs - Monday, January 30, 2017

Using the wrong color in your marketing material can backfire in subtle ways. Let's take a look at what each of the colors evoke, and how you can use this information to get your audience to take the desired action. Read more

20 Top Business Podcasts To Inspire Entrepreneurs And Startup Owners

Kevin Bradford - Thursday, December 1, 2016

If you're looking for some inspiration, business tips, or general start-up support, check out our list of some of the top podcasts we feel really hit the mark. Read more

10 Ways Quality Packaging Design Can Get People To Pick Up Your Product

Jessica Walrack - Monday, November 28, 2016

DesignCrowd takes a closer look at different ways packaging design can get people to pick up your product. Read more

How To Design A Brilliant Business Logo For A Brand

DesignCrowd - Wednesday, November 23, 2016

To help discover what you need in a perfect logo, we're delighted to feature an excellent infographic produced by the team over at Company Folders. Read more

5 Reasons Why Your Logo Should Speak About Your Brand

Jessica Walrack - Monday, November 21, 2016

What better way to create a positive first impression with potential customers than by having a truly representative logo for your business? Here are five top reasons why it is so important to have your logo speak about your brand. Read more

How Hospitality Branding Extends Online for Hotels, Restaurants, and Venues

Jessica Walrack - Wednesday, November 2, 2016

The experience created online is a reflection on the experience people can expect when visiting a company's bricks and mortar offering. Find out how to serve both up to equally high standard. Read more

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