Blog posts related to Business Insights

Who You're Targeting Should Determine Your Design

Jessica Walrack - Tuesday, May 24, 2016

For a company that needs a design, there is more to it than having an end product that looks good. That's only one factor that helps to make a successful design. Knowing the audience the design is intended for and then targeting that design to appeal directly is one of the most important factors for success.  Read more

How To Check If Your Designs Match The Brief You Submitted For Your Business

Jessica Walrack - Monday, May 23, 2016

When you get designs back from a designer, it is important to know what to look for to make sure your requirements have been met, and you have received a complete final product. You have to consider whether the designer has met the goals and objectives you set out and whether they fulfilled the full scope of the project. Read more

Instagram's New Logo and Alternative Instagram Logo Design Ideas

Kevin Bradford - Thursday, May 19, 2016

Whether you love or hate the new Instagram logo, it has certainly highlighted just how sensitive the market is when something familiar becomes a little more unfamiliar. To illustrate how much diversity you can find through crowdsourced design, we challenged our community to come up with alternative concepts for the Instagram logo. Read more

How To Get Designs You’ll Love

Jessica Walrack - Tuesday, May 10, 2016

When a business works with designers, they may not always love the first design they see. If a client is initially unsatisfied with the designs, they don't have to assume the project is a bust. There are plenty of steps that can be taken to fix the problem and get the best results for everyone. Read more

How To Determine A Design Budget For Your Business

Jessica Walrack - Monday, May 9, 2016

Any modern business is going to need design services. For many business owners, it can be hard to determine just how much of their budget should be going to design. To figure this out, a business owner needs to evaluate their circumstances and base their design budget on a few different points. Read more

Typical Problems With Client Proposals Presented To Designers

Jessica Walrack - Thursday, May 5, 2016

The use of online talent marketplaces and crowdsourcing has opened a world of opportunity for designers to 'meet' businesses that need designs. However, some issues can come up when design professionals and businesses work together through these channels. Here's how to avoid a poor project proposal. Read more

How to Create an App: 6 Steps to Create Your Own Money Making App

Josh Borja - Monday, May 2, 2016

So you've got an idea for a (really cool/awesome/going-change-the-world/pay your rent) app? App design is trending at the moment; people are jumping at the chance to become the next 'app-reneur'. However, there is a lot of planning involved with creating the app; and in my mind it's just as demanding as creating a small business. In this post, we have done the research and set out six easy tips for creating your own app. Read more

Is Offline Marketing Completely Obsolete? Reasons Why Your Business Still Needs To Be Offline

Jessica Walrack - Friday, April 29, 2016

It goes without saying that online marketing is a must for most businesses today, but is offline marketing completely obsolete? Absolutely not! In fact, there is a significant opportunity your business is missing if you are not taking advantage of offline marketing tactics. Read more

How a Blog Can Benefit Your Business: Using Content to Get New Customers

Sam Costa - Wednesday, April 27, 2016

One of the best ways to drive up business is with strong customer engagement. This applies almost universally, across industries and sales methods.The idea is that any business which keeps customers in communication is going to get repeat orders from those customers. This is where the blog comes in. Read more

How To Optimise Designs For Print

Jo Sabin - Thursday, April 21, 2016

Even in our digital world, design for print is one of the most important avenues in the design industry. Becoming an expert takes years of practice but the fundamentals do not. Here are the basics to include in your process for print glory! Read more

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