Blog posts related to Branding

10 Stunning Style Guides of Leading Brands

Jane Murray - Monday, April 3, 2017

A great style guide can take many shapes, but the best style guides take the information contained within to heart and become emblems of the brand themselves. Read more

How To Build A High Performance Lead Generation Website

DesignCrowd - Monday, March 27, 2017

We've identified five major categories of characteristics that powerful lead generation websites all seem to have in common - usability, mobile design, SEO, copywriting and conversion. Read more

Tips For Designing Your Company Logo

DesignCrowd - Monday, March 6, 2017

A company logo is one of the most important design decisions a business will ever make. It'll be used everywhere; on your website, on digital or print documents, on advertisements, and any other property in the public eye. It's important to get the design right the first time. Read more

How To Ensure Your Brand Has A Personality

Jessica Walrack - Monday, February 13, 2017

Brand personality is all about the personification of your brand. Simply put, it is the process of assigning human personality characteristics to your brand in order to differentiate it from the rest of the competition. Read more

How to Develop A Unique And Consistent Brand Voice

Anja Skrba - Monday, February 6, 2017

Good branding strategy achieves what's most important - creating a bond with customers by establishing values that they can share with a brand in question. But how does one achieve this? Well, here are some proven tips that can help you develop a unique and consistent brand voice. Read more

Ideas On Where To Use Your Brand New Logo Design

Jessica Walrack - Tuesday, January 31, 2017

Your logo should be present in as many places as possible in order to maximize your exposure and improve brand recall. By focusing on consistency and regularity, people will soon know your business by your logo alone. Read more

How Color Theory Impacts Emotion In Design And Marketing

Eric Sachs - Monday, January 30, 2017

Using the wrong color in your marketing material can backfire in subtle ways. Let's take a look at what each of the colors evoke, and how you can use this information to get your audience to take the desired action. Read more

How To Create A Great Navigation Menu Bar Design

Jane Murray - Thursday, January 19, 2017

The navigation bar, or nav bar, is a crucial element of web design, as it literally lets the user navigate through your site. Here's a bit of guidance on how you can get the most out of this often overlooked design feature. Read more

How To Choose A Font For Your Website If You're Not A Designer

Jessica Walrack - Monday, December 5, 2016

Font plays a large role in engaging your audience and ensuring your message is delivered in the tone and with the personality you want on your website. Find out how to get the best one for you. Read more

10 Ways Quality Packaging Design Can Get People To Pick Up Your Product

Jessica Walrack - Monday, November 28, 2016

DesignCrowd takes a closer look at different ways packaging design can get people to pick up your product. Read more

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