Ever heard the phrase "x is the new black"? Here's a secret: That's never true. Nothing will ever be the new black, because black is timeless, versatile, and stunning – when used correctly, that is.

Black can be paired with just about any other color to stunning success, but there's a certain magic to the good, old-fashioned winning combination of black and white. The contrast couldn't be any starker, creating clean lines and beautiful interplay of light and dark. There's also metaphorical implications – the struggle of light against dark, the balance of the world.... it's safe to say, humans seem to respond to that combo strongly. And of course, companies love anything that evokes strong emotion in potential customers. Black and white logos have always been popular for their versatility, ease of reproduction, and beauty. Even in the modern world of instant color prints and neon flashing at every corner, a basic black and white design can be a huge success.

In this installment on our series on colorful logos, we've rounded up examples for five messages black and white logos can send. If you're in the market for a company logo, have a look at what black and white logos can convey to your audience, and maybe you'll choose to go the simple route.

Authority

There's a reason why many figures in positions of power or authority, such as judges, members of the clergy, and lawyers, often wear black garments while performing their duty. And it's not because it makes for a slimmer butt (well, maybe just a little). Black is a color that signifies instant authority and reliability, maybe because it is grounded and has strong roots to tradition and history. Companies who'd do well to be taken seriously, or want to convey superiority and strength, do well to choose black and white logos – accountants, lawyers and even sports teams often fall within this category.

Sophistication

On their wedding day, most grooms choose to wear a wedding suit or tuxedo, at least if it's a formal affair. And no wonder – there's hardly a more sophisticated color to be found, when it comes to suits, accessories, cars and even furniture. Many luxury brands have picked up on this fact, and choose to represent themselves in black and white.

Simplicity

Want to show your customers that your company has no unnecessary bells and whistles? Black and white might be the way for you! There's hardly a more straightforward combination out there.

Elegance

At one point or another, every woman is advised by her mother, trusted friend, or favorite gossip magazine, to always have a little black dress ready to go in her wardrobe. It's the ultimate fashion item to have – it's versatile, almost always appropriate to dress up or down, makes for a banging figure, and never goes out of style. It's the pinnacle of style and elegance. If your company wants to show itself to be an icon of style, why not give a little black logo a try?

Modernity

The clean lines and super-simplicity of a black and white design simply scream of a modern, sleek style. If your company is first one the way to a brighter future, a black and white logo can indicate your innovative nature. The sciences and software companies are particularly fond of this method.

Feel inspired by this round-up? If your company is in need of a logo, black and white might just be the way to success!

Comment on This Article:

Is your company wearing a little black (and white) logo? Share it with us in the comments! Want a black and white logo for your own business? Try making a black and white logo here.

Want More?

Color is truly a thing of beauty! See what other colors have been up to:

The Power of Color: 15 Bright Yellow Logo Designs

The Power of Color: 15 Outstanding Blue Logo Designs

10 Beautiful Rainbow Designs to Celebrate US Marriage Equality

Written by Hanna Schenkel on Wednesday, August 12, 2015

Hanna Schenkel is a freelance writer, editor and marketing specialist based in Sydney. Her critical and creative work has been published nationally and anthologised. Get in touch via LinkedIn.