Packaging design somehow manages to sit in a funny no-man's land of design jobs. It's not as integral to representing a business as the company logo, and unlike a t-shirt or business card, it's not supposed to actually take center-stage, but be the alluring supporting act that makes the main star – the product – shine.
Yet companies put a lot of effort into their packaging designs, and for good reason. For a product to compete on packed shelves it has to stand out in the best possible way. Packaging design psychology is a surprisingly detailed field, helping designers and companies create wrappings to make potential customers feel intrigued, reassured and excited about what's hidden within.
Our DesignCrowd designers know a thing or two about packaging of course, and we thought it might be helpful to show what we can do to wrap your product in something worthy. Enjoy!
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Written by Hanna Schenkel on Tuesday, June 9, 2015
Hanna Schenkel is a freelance writer, editor and marketing specialist based in Sydney. Her critical and creative work has been published nationally and anthologised. Get in touch via LinkedIn.
