Monogram logos are enduring popular for companies and industries looking to create an elegant impression through the use of visually memorable acronyms. Think fashion brands like Chanel, Louis Vuitton, Gucci, Abercrombie and Fitch but also banks and financial institutions. Basically, a monogram depicts two or more graphemes merged within a single, symbolic unit. Put simply it's visual shorthand for words and you can see why graphic designers love them! Monograms are classy, conveying unity, simplicity and elegance. They appeal to companies who want a brand identity that communicates luxury, timeliness, power, exclusivity, taste and style.
DesignCrowd is a custom graphic design jobs marketplace connecting businesses and designers.
This roundup features analysis of seven cool monogram logos crowdsourced by customers on DesignCrowd in the last few months. The design examples focus on industries that commonly use the monogram: individual wedding monograms, wine, software, photography, entertainment and more. Enjoy this logo design preview from seven talented graphic designers from DesignCrowd. Enjoy!
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Ying Ying by Creativecorner
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Monogram for a wedding curator company, "Ying Ying", displays class and elegance, two characteristic perfectly suited for this type of industry. The merging of the two 'Y', slight serif glyphs has been carefully crafted, balancing the overall calm and secure feeling of the logo.
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Purrfect Practice by Lccd Studio
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"Purrfect Practice" is a fun, illustrative monogram logo, combining in a brilliant way the shapes of a cat and a clef. Study and fun at the same time, definitely a perfect combo. This logo entry won first place in a contest for music educational books on DesignCrowd.
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Dimitra Daras by Creativecorner
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Creativecorner has used the initials "D" and "D" to design a beautiful, minimal, black and white monogram logo for "Dimitra Daras". The placement of the two interlocking initials conveys exclusivity and stability.
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Departing by Esolbiz
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Designing for a funeral insurance company is most certainly no easy task. Esolbiz managed this task in an amazing way, crafting the "Departing" logo. Merging the "D" initial with the shape of a bird in a single unit instantly made this monogram unique and memorable. Also, by adding a blue hue to the logo, it made the visual impact of the logo feel calm and secure conveying trust and reliability.
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MS by Mike
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"MS" monogram, designed for a sports company is a perfect inspiration example for both designers and company owners. What makes this design special? Well, just by looking at it you get a sense of motion. The glyphs M and S have been displayed in an "italic" style suggesting dynamism, while the interrupted lines between the two initials create a positive visual tension. The colors used within the design provide a modern touch to the graphic design.
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Gladiators by Buck Tornado
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"Diamond State Gladiators", a logo entry for a health/wellness company in Delaware, USA, is another perfect example of excellent monograms. Building up a symbol out of a gladiator's helmet shape and a capitalized initial "G" is an incredible solution, not to mention that the resulting shape looks like a flexed limb, which reinforces the fitnes industry. Buck Tornado has brought strength, vitality and large amount of self-confidence to the logo with this exclusive design approach.
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OMP by Designs from scratch
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"Olaf Mueller Productions" is a monogram designed for a photographic production agency. The designer has chosen a minimal approach in designing this logo, creating a single symbol out of the three initials: O, M and P. The chosen slim, sans-serif typeface, builds up some contrast with the thicker monogram, providing the design an overall balance.
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Conclusion
We've shown you how businesses and entrepreneurs across new industries are embracing on older design style, remixing design to work in a contemporary context. If you need a new logo design, consider crowdsourcing a monogram logo for a fresh twist on your company's brand identity.
Which is your favorite logo? Let us know in the comments below!
Written by Jo Sabin on Tuesday, June 17, 2014
Jo Sabin is Head of Designer Community at DesignCrowd. She's led the company's public relations and social media programs since 2012. With more than ten years' experience working with Australian and international tech startups in the creative industries, Jo has been instrumental in meeting DesignCrowd's objectives in Australia and abroad. Get in touch via Twitter.
