There are literally millions of cafe logo designs in existence. Branding for cafes and restaurants can help or hinder success in an industry that is notoriously tough.
Whether you're considering a logo redesign or starting from scratch, in this post, we've curated a list of 20 stand-out cafe and restaurant logo designs to inspire your creativity.
If you're looking for tips on branding development, read our article on 4 key things to consider when creating a company logo.
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Need a café logo? Why not make a logo you'll Love. Simply enter your business name and customise any of the thousands of logos generated for you.
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Case Study: Starbucks Logo
Small tweaks to brands can have a big impact. Take a company like Starbucks, now in 55 countries around the world and ranked the 52nd most powerful brand in the world by Forbes.
When their 40th anniversary was approaching they decided to refresh their brand identity. Working with international brand design agency Lipponcott, they launched a new 'wordless' logo in 2011.
Many were surprised the company dropped "Startbucks Coffee" from the logo and relaunched with a tweaked version of the famous green siren. For Starbucks, the current logo points to a future beyond coffee.
Old Starbucks Logo (L), Current Logo (R)
What can we learn from the Starbucks rebrand?
Less is more. Don't confuse customers with a complex logo design that sends different messages. Creating a 'sticky' logo requires a focus on simplicity.
Nike and McDonald's logos are examples where reducing the number of unnessary elements to the core means the iconic brands are still unmistakeable. Lesson? Retain core elements and drop the superfulous elements. The Gap logo disaster took this minimising approach too far. For aspiring entrepreneurs, your logo should communicate what makes your new cafe or restaurant unique.
Remember to specify which mediums your logo will appear on (signage, menus, business cards, website). Read ten steps to the perfect design brief before you launch your project.
Test your logo. When you crowdsource a logo, you receive loads of designs, which is awesome because you can test the designs out on your customers. Try and balance feedback from friends and family, with feedback from your customers/potential customers.
Use DesignCrowd's polling tools to get feedback from your customers on your logo shortlist. It's super-easy, fast and fun! You might discover your favorite logo is not the one your potential customers picked.
Design Trends
Style: In this round up of cafe and restaurant logos, we showcase a diversity of composition styles including minimalist, illustrative, typographic, enclosures, monograms.
Color and Metaphor: There is a great variety in colors. All major colors were used in these designs with brown tones being favored. There was powerful symbolism behind all the logos. Stand out examples include Snap Eat and Rabbit Nest Coffee.
More example logos ...
Cool Logo Templates
Cafe Logo Templates
Restaurant Logo Templates
Image research and curation by (awesome) DesignCrowd graphic designers Anghelaht and Divya Abe.
Article originally published on Friday, September 20, 2013
Written by Jo Sabin on Monday, December 7, 2015
Jo Sabin is Head of Designer Community at DesignCrowd. She's led the company's public relations and social media programs since 2012. With more than ten years' experience working with Australian and international tech startups in the creative industries, Jo has been instrumental in meeting DesignCrowd's objectives in Australia and abroad. Get in touch via Twitter.
