HYPdesign is the alias for the #25 top ranked designer on DesignCrowd.com, Irina K, from Croatia! With specialties in logo and corporate identity and a positive review rating of 90%, the European designer has an impressive portfolio of client work. She also offers services such as Photoshop masking, rastor to vector conversion, and more image manipulation tasks.

HYPdesign is self-taught designer began entering logo competitions before moving onto business card and stationery design, her sweet spot! With a passion for early 20th Century German modernism, HYPdesign shares the key influences her design style and her favorite design tools. Ranked #25 on the DesignCrowd global rankings, HYPdesign has quickly built a reputation for reliably delivering high quality designs for clients. 

HYPdesign aka Irina is an ambitious designer, devoted to improving herself. "I'm a young and innovative designer, searching to become even better", she told DesignCrowd.

Let's get to know this Tolstoy-loving and very capable graphic designer a little better!

DC: Describe your personality in 3 words.

Simple, friendly, quiet.

Describe your design style in 140 characters or less.

My design style is mostly based on simplicity and with practical application in mind (in my opinion, this is a must for stationery design).

Brief: This company needed a bold, exciting point of purchase brochure design. Design by HYPdesign

Name your Top 3 Typefaces and what you love about them.

• Lato – nice free font for stationery design.
• Neo Sans – great  typeface, versatile and somewhat futuristic in appearance.
• Comic Sans – just kidding, but it has its uses.

Name your Top 1-3 design tools or apps you can't live without and what you love about them.

• Corel Draw – even though it has some downsides when compared to its rival, it is more comfortable to use.
• Adobe Illustrator – the “rival”.
• Adobe Photoshop (and alikes) – useful for adding that extra “bling” to your designs.

Brief: HYPdesign designed fresh, creative, stationery artwork for Bird on Fire, a corporate video production company.   Design by HYPdesign

How much training/experience do you have in Graphic Design?

I had some Adobe suite courses, but I’m mostly self-taught. I’ve been in this for over 5 years now.

What type of design is your specialty? Explain your specialty in your own words.

I started out on DesignCrowd with logo design but I would say that stationery design (business cards and corporate identity) is my true speciality. I still keep myself busy with logo design, as well as with brochure and flyer design.

Brief: A new online living community needed a logo that portrayed inspiration and support. Design by HYPdesign

Briefly describe your design process.

Well, it depends. When it comes to logo design, I mostly start with pencil drawings, then I move to vector drawing programs.

Regarding stationery design, vector drawing programs are the starting point in 99% of cases.

What does your workspace consist of?

I work on a desktop PC. I try to keep the desk I work on clean and uncluttered (maybe even too clean).
What makes my workspace unique? I guess it would be over a decade old, “white”, Microsoft IntelliMouse Optical. I just don’t have the heart to ditch it.

HYPdesign's Work Station

 

What/Who are the major influences on your style?

I know this might have more to do with architecture, but I might say that Bauhaus and German modernism could be something that influenced my style.

Where do you draw your daily inspiration?

I draw my inspiration from everything. Always trying to keep my mind open.

Brief: An organic cosmetic company required a simple and pure brand look update. Design by HYPdesign

What hobbies do you do outside of design?

At the moment, designing is my life. There’s not much (well payed) work available in Croatia these days, so I turned myself completely to freelance designing. I do find some free time to enjoy a long walk, or bicycling with my husband. I also enjoy dancing and reading (classic literature – Leo Tolstoy, Fyodor Dostoyevsky…).