Infographics are a popular form of information media that have been around for decades. Ok, not necessarily in digital form but still. 

They're so effective because they present the data in an easy to understand and aesthetically pleasing way, while also saving time when attempting to analyse it later on down the line.

Infographic design has been used for years as a great tool for communicating information in an easily digestible format. But what makes the difference is how brands communicate their message with diverse styles that resonate with current and new audiences.

Why data visualisation is so important

One of the internet's greatest successes is its ability to provide access and share new information. With technology constantly evolving, more data is readily available on almost any subject than ever before - it allows thought leaders greater opportunities to share their knowledge and news across various platforms without the confines of one particular media type.

With so many ways to present information, it is important to convey key findings in the most effective way possible.

Data visualisation is a way of presenting data in an engaging format that appeals to the emotional centres. The human brain immediately responds better when presented with images rather than text, and since our eyes are drawn straight towards these visuals instead of reading through the initial message first, it grabs your attention more efficiently. 

With this technique, you can direct your audience's attention by placing key points within graphics, so they see what you want them to notice right away without taking time out for something less crucial.

Image credit: Amica International

Graphs and charts are great tools for summarising data findings. Bar charts can be used to identify the difference in quantities between one subject and another. They are also competent tools for displaying the change of data over time and are effective at presenting positive or negative growth. 

Presenting visual information vs written articles

Infographics provide a unique means of providing information to an audience. Its image based content elicits an emotional response from the audience and engages users better than written art alone (10%). Where 1000 words might not hold someone's attention for long, relevant imagery has been shown to convey meaning effectively, with at least 65% memory retention after three days.

Infographics also reduce the time it takes for a reader to digest the information being presented. It takes 250ms for the human brain to process an image. In a world where information is in abundance and time is of the essence, presenting information in a timely manner is important for the modern reader.

Image credit: Adzooma

Infographics are a great way to keep content organised and easy for readers to find. The images can also include more information than words, without taking up as much time or space on the page. 

Text-based content may require scrolling through pages of text in order to find what you're looking for, whereas an infographic's visual layout with punchy snippets of key information will make it easier and provide a more powerful message at a glance.

By breaking excess information into smaller chunks, attention spans can be managed and maintained.

Accessibility

The use of colour in an infographic is one method to generate emotions. For example, bright colours are used for infographics that emphasise happiness or joy, while darker themes may be present when the content deals with sadness. A variety of different hues should be explored and there's no need to limit design to either dark or light shades.

Infographics can be more accessible and easier for those who don't speak the language fluently or those that have a visual impairment. They take less time than long articles or books because of their ability to provide information in small chunks that readers only have to focus on when necessary. This will allow them a break from cramming so much information into one reading session without sacrificing any important points along the way.

Newsjacking - Brand Awareness

Infographics are a great way to quickly communicate with the media, too. They provide an excellent alternative for news outlets who need visuals in their articles and videos but don't have the resources or time to produce high-quality empirical data themselves.

Newsjacking is an innovative way to stay on top of the latest news trends and stories. If you already have the unique data, new infographics can be created quickly, making for a steady stream of content that can be used as inspiration by journalists in need of quick articles or posts. Journalists will often cite the source of the data too, allowing readers to explore your content further.

Infographics are an eye-catching way to display news and draw the attention away from other outlets covering the same story. Different news outlets may also choose to share your infographic as a result of the initial citation - furthering brand awareness.

Image credit: Express Doors Direct

Infographics are one of the most popular methods for getting your brand out there and one of the best ways to share your message across social media, which is very image led. Whether it's about an upcoming event, company news, or just providing useful information people will want to share with others, infographics prevail.

Just for Fun

Fun and quirky ideas are always complemented with the use of images. Having something creative to share can be undermined by using text alone. Emphasising fun ideas through a diverse range of media is essential for bringing out their best qualities while making them more engaging.

Image credit: Aspire Doors

Fun is not just for text-based articles. Visual representation of your brand will let you showcase the fun side that should be present in any successful company; do not limit yourself to words, always try to make it interesting with visuals. 

Shareability 

Though first primarily used over 50 years ago, the internet has increased the infographic’s popularity significantly. Their increased usage on the web has allowed developers to find easy and unique ways to include an abundance of information in one image.

Due to the ubiquity of social media, it is important for infographics to be designed in a way that appeals not only across channels but also works on different devices. Their top-to-bottom design allows them to work well both online and offline with ease, while still pleasing readers accustomed to left-right reading experiences.

For those starting as a content creator, infographics offer a powerful tool for communicating complex information visually while engaging your audience effectively. From a web design standpoint they're also incredibly simple to embed within publications as well as share with other media outlets. This is great because it allows for instant brand recognition among certain audiences that may have never seen your work before!

Conclusion

Infographics are great for presenting complex data in an engaging and accessible way. With so many different types of infographics available, there is sure to be one that will work best for your business needs. Whether you're looking for an infographic for digital marketing purposes, or simply want more information on the general benefits of infographic design, we hope this post has been helpful.