In this fast-paced digital era, cosmopolitans have adapted the entrepreneurship drive and the world has witnessed thousands of new business, ideas, and ventures.
Also, with changing business dynamics, customer expectations are also changing constantly and the market is driven by branding and marketing efforts.
Social media trends define the future of the world and marketing collaterals are created in a way that it connects with the customers and creates a long-lasting impact on their mind.
But, the first branding element that is thought on when the business venture initiates is the Logo of the business.
Creating a logo is not just about the visual representation of a business, a brand logo is an element that creates a brand image in the mind of your potential customers.
It is essential that your logo not only stands out in front of your customers, but it is essential that it communicates your business vision, brand identity, and gives a hint about the product or service that it serves.
With the growing social media adaptation and the boost in the digital transformation drive, entrepreneurs have been taking Logos really seriously and making them an integral part of their brand!
To help you bridge your vision with your customer expectations, we have shortlisted the 5 hottest logo design trends for the year 2021:
5 Logo Design Trends that will rule 2021:
Single-color and monochromatic palettes
Brand logos are one of those elements that create the first impression on the mind of the users. If you wish to create a brand image that serves the luxury or if you wish to target users that are looking for premium and classy businesses, this trend of single-color and monochromatic palettes is your go-to choice!
These logo designs not only give you a minimalist look and a distinct image, but it is also one such design that appears easily on almost any background and attracts the viewers. With the correct color choice, this logo can be made inevitable and classy at the same time.
Typography logo designs
One of the most hailed trends on social media platforms this past year was the trend of typography logo designs. Again a minimalist approach, this design trend is all about creating highly creative logos that communicate the purpose of the business in the name itself with icons play!
The trend started with creating designs that represent icons of the words used in it, the creativity of this simplistic approach made a huge impact on the mind of the viewers and the creativity ensured that the logo created a strong and long-lasting brand identity.
Elevated logotypes
Similar to the above-mentioned trend, this logo style became a rage due to its Copy creativity and bold trials. Created solely with typography and no accompanying icons, the logo usually consists of brand initials along with the business offerings. The idea is to communicate who the business is and what do they do.
These designs are rather made clean and without many bright colors. But, while the typography logo designs were adopted more by food joints and other such businesses that have product offerings, elevated logotypes were adopted more by individuals and businesses that offered art as a service.
Designed to be simple yet effective, these logos were adopted by solopreneurs such as musicians, bloggers, influencers, stand-up comics, and other such artistic businesses.
Connect the dots
A raging trend amongst the engineering and technology businesses, this trend is about creativity, mechanism, and structural impact with the help of dots, lines, and geometrical shapes. In this trend, the logo is created in a distinct background with multiple color shades, and the name or initials of the brand is made using unique shapes, dots, and lines.
The dot logo design is preferred by businesses that are into engineering or technology business because the logo design creates an impact of something futuristic in it and also has some effect on the people that belong to this industry.
With designers still innovating and creating unique designs with this simple approach, this trend will continue to trend in 2021 amongst these businesses and any such open market businesses that cater to a similar target audience.
Personalized logo design
With the evolution of web-to-print solutions and its capabilities to deliver personalized concepts and designs with online design tool, one of the trends that the logo designing business will see is the adaptation of these logo designing software solutions that allow enterprises to design their own logos!
With an extensive color palette, typefaces, font options, and complete customization capabilities, the online editor software allows customers to design their own logos without any major designing or technical skills requirements!
The idea will be more lucrative to those who want to convert their vision into a logo design and do not want to get in the hassle of the logo designing software.So with this software at their disposal, enterprises and individuals can leverage any of the above-mentioned trends and can also create a completely new logo from scratch, making the digital transformation of logos and other designs a lot easier.
The domination of the virtual world is leading logo design evolutions:
Big brands such as Burger King, General Motors, and other such businesses changed their logos and aligned them with the current market trends and customer expectations. The businesses are now aware of their audience and they wish to leave no stone unturned when it comes to their branding approach.
You also can plan your logo design by following any of the above-mentioned trends or create your own trend with the help of an online logo designer.
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Written by DesignCrowd on Thursday, April 8, 2021
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
